Teamwork Experience Essay Example | Topics and Well Written Essays - 250 words

Teamwork Experience - Essay Example We developed a clear insight into the project in the first meeting and decided to analyze the case from our individual’s perspectives the results of which were discussed in the second meeting. The proceedings of the meeting were recorded by my partner and each of us received a copy. Though effective results were achieved due to the well organized meetings the teamwork did have its share of miscommunications. A meeting was cancelled as one of us failed to check the email informing the date and time of the meeting and conflicts arose due to our differential views about the case. For instance, my understanding of the case was that all the possible communication problems needs to be identified while my partner was for discovering only one particular communication problem and finding a solution. A compromise was achieved after various viewpoints and arguments were discussed. It was decided to list all the potential problems and to consult with the professor for a final decision. Our team work did suffer slightly due to this misinterpretation of our team goals. It was also decided that my partner would present the communication problems while I would focus on the possible solutions and the implementation plan of the case study. I conclude that it was a very effective teamwork and a good learning experience where tasks were distributed equally amongst us. The teamwork experience was enlightening and I am very sure that this would help me to act professionally whenever I am confronted with a similar situation in the

Ideas and Values Shape Who You Become in Society Essay Example for Free

Ideas and Values Shape Who You Become in Society Essay Most people strive to have a good social standing and the ideas and values they hold on to can often influence their place in society. Society dictates which ideas and values will be accepted and which will be rejected. The values that stick with us the most are usually taught to us as children and help to influence who we become. In Girl and Good People, the characters were raised to have religious values and to behave in a way that will make it easy for them to fit into their society. The main characters in these stories had their values imposed on them at a young age, and helped to shape who theyve become and how they behave in society. Read more: Good people by David Foster Wallace  essay Religion is a cornerstone for the characters in both stories. They are taught what is acceptable in their religion, in this case Christianity, and realize certain actions could alienate them from their social groups. In Girl, the girl is given specific instructions on how to behave, including dont sing benna in Sunday school (Kincaid, 120). She is taught that singing folk music on the Lords day is improper, and even though she doesnt sing benna on Sundays at all and never in Sunday school (120), she is explicitly told a few times not to do it. There, it is important for her to be on her best behavior. On Sundays she is shown she must try to walk like a lady and not the slut you are so bent on becoming (120) because how she is perceived on Sundays can be detrimental to her public image. In Good People Lane A. Dean Jr and his girlfriend Sheris values weigh heavily on their thoughts as they consider their options when making a momentous decision. The two are very religious and theyd prayed on it and talked it through from every different angle (Wallace, 152). They are worried about how their society will perceive them and if they are still good people if they go through with having an abortion and never really mention the word in conversation. Even  on the phone they speak in a kind of half code in case anybody accidentally picked up the extension (153). Neither of them goes to a friend or even religious leaders to talk about their situation, not Pastor Steve or the prayer partners at campus ministries, not his UPS friends or the spiritual counselling available through his parents old church (152) because they are ashamed. Specifically, Lane feels like he knew now why it was a true sin and not just a leftover rule from past society (152). In Girl and Good People, the main characters religious values have an affect on who they are in society, a good person or someone who gets to touch the bread (Kincaid, 121). Even though Lane Dean and Sheri had made the appointment, they were still uncertain of their decision. Lane knew he couldnt make up his girlfriends mind because he knew if he was the salesman of it and forced it upon her that was awful and wrong (Wallace, 152) and he knows it isnt his place to make a decision for her. However, he wishes he could know what Sheri is thinking and get her to open up and say enough back that he could see her and read her heart and know what to say to get her to go through with it (152). Sheri knows Lane Dean is a good person, and that he respects her enough to know he cannot force her to side with him, but he still wishes he could persuade her to have the abortion. Ultimately, it is Sheris decision to have the abortion, or cancel the appointment. Similarly, included in the long list of instructions in Girl is how to make a good medicine to throw away a child before it even becomes a child (Kincaid, 120), so the girl can decide for herself whether or not to have an abortion. Beside how to make medicine, the girl is taught other gender specific lessons that include cooking, sewing, laundry, and grocery shopping. She needs to learn how to sew in order to hem a dress so to prevent yourself from looking like the slut I know you are so bent on becoming (120) and looking indecent in public. All of these instructions are aimed to make it easier for the girl to find a husband by teaching her how you set a table for dinner with an important guest†¦ how to behave in the presence of men who dont know you very well (120). Understanding of gender roles and how to behave around men, or be a wife, are important lessons for the girl to learn in order to survive in her society. Class affiliation plays a role in the upbringing of the girl. She is instructed to wash the white clothes†¦ and put them on the stone heap(119) and when buying cotton to make yourself a nice blouse, be sure that it doesnt have gum on it(119-120) because it doesnt matter which social class she belongs to, she still needs to have clean, well-made clothes. Sewing is a useful skill for her, because she cannot afford clothes that are already made, or even premade fabric. Harsh words and phrases that are repeated throughout the story such as slut and wharf-rat boy accentuate the point that there is a certain way for her to behave in society and that if she acts like a slut or associates with wharf-rat boys, people will view her as being lower than them. Unlike the girl, Lane A. Dean Jr seems to belong to the upper middle class based on his name, and the fact that he attends junior college while living at home with his parents. He was named after his father, and perhaps this close affiliation with the patriarch of his family makes him apprehensive of confiding in his parents about his situation. He is close with his mother as well, and she thinks Sheri is good people†¦she made this evident in little ways (150). Lane is worried their decision and their sins mean they will no longer be viewed as good people to the people in their upper class society and knows Sheri can neither [have an abortion] today nor carry a child alone and shame her family (155). Trying to fit in to society, whether upper or lower class can be an arduous task with many lessons to learn and roles to play. Knowing your place and where you fit in determines your success. The ideas and values imprinted on youth to build character and deter bad behavior allow them to conform to society. Works Cited Mays, Kelly J. ed. _The Norton Introduction to Literature._ Portable 11th ed. New York: Norton, 2013. Print. Kincaid, Jamaica. Girl. Mays 119. Print. Wallace, David Foster. Good People. Mays 149. Print.

Varieties Of English Accents Cockney English English Language Essay

Varieties Of English Accents Cockney English English Language Essay Cockney English is probably the most commonly known variety of English in Modern day times. Cockney English is the type of English that is generally found in many movies so that directors can help the audience to distinguish between the working class and the upper, richer class when watching said movies. Although it is true that Cockney English is generally that which is spoken by the working class, Cockney English has a long and extensive history which most people know little about. The earliest record of the use of the word cockney was found in the book the Vision of William Concerning Piers Plowman By William Langland. The term cockney was first found in Middle English. It was created from two separate words, cocken meaning rooster and eye meaning egg. This then gave us the meaning of a small, deformed egg. The word then later experienced a change in spelling and appears as cockenay. This word as well as evolving and changing the word itself has also taken on new meanings. It now means a homosexual man, a timid person (milksop) or a child who is said to be childish. The idea for this word being used for a homosexual man continued and in 1521, it became a derogatory term for these people as well as for male prostitutes. Finally, in the 1600s, the word had another semantic shift and as far as history can tell, a shift in the way the word was spelt. It is now spelt as we know it to be now, cockney, and it is now used to describe those Londoners who are born in th e vicinity of Bow Bells. Bow Bells are those rang in the historic church of St Mary-le-Bow in London. In this time, it was said that for a person to be considered a true Cockney, they must live within earshot of these Bow Bells. Nowadays, the area in which people with Cockney accents are said to reside has not been clearly outlined by any historians. The belief, as stated in the previous paragraph, is that one must live in the vicinity of the famous Bow Bells. In todays society, it is now believed that the Cockney people are those of the working class and it is therefore believed that people with Cockney accents are the working class of London living in the east End of London. However, due to migration and emigration of people who have Cockney accents, a migration of the Cockney dialect has occurred. In the 18th century, the area in which people had Cockney accents was limited, but due to this Migration and emigration, the accent and its dialect has spread across not only London, but through other countries as well. Within a short amount of time during the 18th century, areas in London which had other dialect influences such as Kentish were taken over by this Celtic dialect. In todays society however, areas which were highly associated with Cockney English are slowly declining in their use of the dialect and the Cockney accent is slowly dying out due to the preference of the proper English dialect due to its higher level of classiness. Nevertheless, many of the idioms associated with Cockney such as the famous glottal stops and double negatives are still commonly used in todays society. People with Cockney accents are very distinct from those who have the more popular, general English accent. The Cockney accent itself also has very distinct features such as rhyming slang and the use of the double negative. Although it is believed that many of the word in Cockney accent were made up by the people with said accent, many of their words, like other languages, were borrowed from other languages including Yiddish, a dialect of High German. Words that were borrowed from Yiddish for example were Kosher meaning legitimate and Stumm meaning quiet. These words, although seeming meaningless, were an important part of the Cockney Dialect. Some of the more well known features of the Cockney accent are; the dropping of the letter R e.g. if a person is a sinner, if a person had a Cockney accent, they would be a sinna. Cockney English also includes the famous Glottal stop. This means that the consonant is stopped quickly and the speaker then moves straight to the vowel e.g. this can be found in the word uh-oh which people use in everyday life. The speaker cuts of the h consonant and move directly onto the o vowel. Another common feature of Cockney English is the changing of the th syllable to an F e.g. the word beneath becomes beneaf due to the changing of the th syllable. Another famous stylistic marker of Cockney English is the dropping of the consonant H. One of the more famous examples of this is in the musical My Fair lady when Eliza Doolittle calls Henry Higgins Enry Iggins due to her Cockney accent. An example of Cockney English that people still use today is the double negative e.g. I dont got no pens. The use of the words dont and no are both negative and therefore cancel themselves out. In the years of Shakespeare, the double negative was used in his performances for humour but in the Cockney accent, it was used unintentionally. People with Cockney accents were considered to be those of the working class and therefore had very little education. They used the double negative not knowing what they were doing. Nowadays, the double negative is considered to be a mistake. Rhyming slang, another feature of Cockney English is still known in todays society but not as well as it once was. Rhyming slang such as Dear Horse, Tomato Sauce is an example of rhyming slang. This idea of rhyming slang is slowly dying out of society and eventually will probably not be known at all. As time went on and the word Cockney experienced its final known semantic shift, the accent of Cockney was looked down upon by many people as it was believed to be the accent of the working class and therefore it was seen to be inferior to that of the proper, upper class accent. Cockney English was that which was spoken by the working class and homeless due to their lack of education. Nowadays, the Cockney accent as such is not longer looked down upon by people. It is now believed to be an important part of British culture. This was shown in a survey conducted on 2000 British people by Coolbrand in autumn of 2008. The Cockney accent was voted the equal fourth coolest accent, with 20% of the total votes. This shows that although people prefer the accent of the Queen, that of the upper class, people no longer believe that Cockney is an accent that should be looked down upon and therefore the Cockney accent should continue to live throughout society for many years to come.

A Character Study on Tybalt and Mercutio, and as Director What :: Drama

A Character Study on Tybalt and Mercutio, and as Director What Instructions I would give the Actors Taking on their Parts Romeo and Juliet is a world famous play written by William Shakespeare. The tale is of two lovers suicide when their feuding families keep them apart. The families have been sworn enemies for generations they are wealthy, powerful and often violent. Some characters are quiet without much involvement, others the play revolves around, Tybalt and Mercutio are somewhere in the middle they do not greatly contribute to the main story line, however they form the base of it, even though they both are killed early on. They create the atmosphere and reality aspect in the story. The prologue sets the scene, briefly summarizing the story and emphasising the trouble in Verona. We are told of the feud between two credential families, the Montague's and the Capulet's, there have been three civil brawls caused by them, 'from ancient grudge beaks new mutiny' the city is in chaos. This makes the environment for Tybalt ideal, as he relishes fighting. Tybalt (A.K.A prince of cats) is a passionate swordsman. He was born to violent times in troubled Verona, therefore he lives and breathes fighting. He has known nothing but chaos throughout his life as he is a Capulet, sworn enemy to all Montague's and their companions (including Mercutio, Romeo's [Montague] best friend). Tybalt lives to the extreme, his mannerisms are eccentric and he repeatedly overreacts, he takes simple things out of context and always reacts violently as he knows nothing else. For example, in Act1 Scene1, as Benvolio seeks peace he cries 'what, art tho drawn amongst these heartless hinds? Turn thee Benvolio and look upon thy death.' This shows his willingness to kill without mercy, on the slightest pretence. Therefore considering first impressions, as director I would chose an actor to be Tybalt that has an Italian influence in his appearance, and accent. He would have 'rugged' features and deep, brown, fiery eyes to correlate with his delicate temper, this in my opinion, giving the impression of a key member in a Mafia. He would have brown/black short hair and a small 'goatee' but the rest of his face would be clean-shaven to show he takes great pride in his intimidating appearance. His clothes would also reflect this, wearing dark colours and always looking smart, again based on the stereotype of a gang member. He should be wearing a white shirt open at the top, black jacket and trousers with shiny back shoes, he would always look calm and collected as though he enjoyed life and hadn't a care in the

Sales Manager

In order to use the full potentials of the employees, the organization needs to motivate and encourage them. By motivating the employees, their performance level increase that results in better achieving organizational goals. However, according to Maslow’s theory, the organization needs to cater to employees five basic needs: physiological, safety, belongingness, esteem and self-actualization (Jones, George, Hill, 1998). Among them, physiological need is the most basic and important one. In this need, all employees need is an ample pay scale in which they fulfill their basic survival needs such as food, residence, clothes etc. Now analyzing the problem faced at NL&C, the management needs to find the reasons for the lethargic attitude of the employees toward their work. The most probable complaints that the employees at NL&C do is that their basic stipend is low. The employees do not feel motivated towards their job that affects to the organization’s performance. The HRM needs to review the employee policy and ask the top-management to make an increase in their salary. Besides that, the management also needs to introduce the scheme of rewarding the employees with bonus rewards in which, if the employees are able to achieve a certain sales target, they would be given additional pay. In this way not only will they get intrinsically motivated, but will also show their interest in their job tasks (Kreitner, Kinicki, 2004). In order to motivate the employees more, the top few employees of the month should also be awarded with perquisites. In this way, a sense of competition among employees will arouse and they will work harder and inclined towards their achieving the goals. Besides monetary motivation, the employees can be motivated by providing them with good job environment and ambience. The employees should also be given of certain level of delegation which triggers their decision-making power. The employees should also be given the sense of promotion on the basis of their performance. Thus the management needs to address to all those motivating factors in order to encourage them and make them work to their full capabilities. Once the NL&C management would take this initiative, there is definitely going to be a change in the employee’s attitude and will try to perform at their utmost level, which will result fruitful for NL&C for both short and long-term basis.

gender differences1 essays

gender differences1 essays A baby is born and the doctor looks at the proud parents and says three simple words: Its a boy, or Its a girl! Before a newborn child even takes his or her first breath of life outside the mothers womb, he or she is distinguishable and characterized by gender. The baby is brought home and dressed in clothes that help friends, family, and even strangers identify the sex of the child. Baby boys are dressed in blue and baby girls are dressed in pink. The baby boy may be dressed in a blue jumpsuit with a football or a baseball glove on it. The baby girl may wear a bow in her hair and flowered pajamas. As the boy begins to grow, he is given a miniature basketball and a hoop to play with. The girl is given dolls and doll clothing to dress them up in. Even going further, eventually the boy may play with Legos and Lincoln Logs while the girl gets a Play School oven and a plastic tea set with which to play house. Sounds pretty normal, right? The Sociologists have developed a theory which describes the way in which individuals represent themselves to society. This theory is called the social construction of self. By self, we mean the capacity to represent oneself what one wished to communicate to others. The theory is says that the self is produced or constructed through interactions with other people over a lifetime (Kornblum, 128). When relating this theory to gender roles, people act in a certain way to give an impression to society. For example, girls wear pink to let society know that they are female. This is the gender that they wish to communicate to society because that is what is deemed to be There are many agents of socialization that influence the socialization of gender. These agents include family, schools, community, peer groups and the mass media (Kornblum 136). As discussed earlier, from the moment a baby is born, their...

Essay Sample on the Dichotomy of Estrogen

Essay Sample on the Dichotomy of Estrogen Hormone replacement therapy has attracted a lot of attention over the past few years. A combination of progestin and estrogen therapy was  believed to reduce dementia and stroke, and other risks associated with aging such as heart attacks.   A 2002 report on preliminary outcomes from the Women’s Health Initiative changed this  belief (Fletcher and Colditz). This report included data from 16,000 post-menopausal women collected at various sites throughout the US.   The authors concluded that hormone combination therapy increased the risk of heart attack, stroke, cancer, and blood clots and had numerous ramifications in the medical community.   Estrogen therapy alone continued to be studied, but was also found to carry significant risks to health including increased risk of dementia and  stroke (Anderson et al.).   The biological   mechanisms behind these finding are still unclear, however there is some evidence that estrogen has varying effects across the lifespa n in females. Estrogen can be neuroprotective in the brain by reducing the size of infarct and neuronal death after stroke in animal models (Jover et al.; Rau et al.).   This is generally studied in healthy, young animals and not aged animals; which may partially account for the discrepancies between findings in animals and humans.   It is unknown if the neuroprotective effects of estrogen are mediated through cells in the brain, such as microglia, or immune cells in the periphery, such as leukocytes. A recent report(Johnson and Sohrabji) sought to determine if   estrogen dampens inflammation by reducing the immune response in peripheral immune cells and/or brain derived cells (microglia) from young and old female rats. The authors used two groups of rats: young adult females (four months) and reproductively senescent females (13-16 months). Ovaries were removed and replaced with pellets secreting estradiol resulting in physiological levels of circulating estrogen. Microglia from the brain and blood cells were removed and cultured separately in the lab to asses the effects of immune stimulation in each cell population. Immune activation was induced through administration of Lipopolysaccharides (LPS) and the amounts of pro-inflammatory cytokines (immune signaling molecules) were measured. Johnson Sohrabji found that estrogen could not attenuate the immune response in microglia in either age group.   However, estrogen could attenuate the peripheral immune response in young females, but increased cytokine production from peripheral immune cells in aged females. The authors also report that this effect is only found after chronic pretreatment, and mention unpublished results suggesting that acute estrogen treatment after inflammation has no effect. What does this mean in terms of hormone replacement therapy? These findings suggest that estrogen is neuroprotective in young females, and that estrogen restrains neural inflammation through suppression of circulating immune cells in the periphery. In humans, immune cells from post-menopausal women secrete higher levels of pro-inflammatory cytokines than pre-menopausal women (Schurman et al.). These results suggest that when estrogens are given to older women, they are likely to increase pro-inflammatory cytokines, which could potentially increase neurodegenerative events in the brain. A separate report has shown that cognitive impairment in the elderly are associated with higher amounts of pro-inflammatory cytokines (Yaffe et al.).   In summary, it is clear that estrogen replacement therapy has benefits in young females, but these same benefits may not occur in aged females. This is a sample Biology essay written from scratch by one of our academic writers. If you want to order a custom essay, term paper, research paper, thesis/dissertation on any topic contact our company to get professional academic writing help.

Phoneme vs Minimum Pair in English Phonetics

Phoneme vs Minimum Pair in English Phonetics In phonology and  phonetics, the term minimal pair refers to two words that differ in only one sound,  such as hit and hid. Minimal pairs serve as tools to establish that two (or more) sounds are contrastive. A difference in sound means a difference in meaning, notes  Harriet Joseph Ottenheimer, and thus a minimal pair is the clearest and easiest way to identify phonemes in a language (The Anthropology of Language, 2013). Examples and Observations A minimal pair is a pair of words that differ in a single phoneme. Minimal pairs are often used to show that two sounds contrast in a language. For example, we can demonstrate that [s] and [z] contrast in English by adducing minimal pairs such as sip and zip, or bus and buzz. Since the only difference in these words is the [s] vs. [z], we conclude that they belong to distinct phonemes. However, a similar test would show that [a:j] and [Aj] are distinct phonemes in English, since writer and rider appear to be minimal pairs distinguished in their second elements, not their fourth.We looked!Then we saw him step in onthe mat!We looked!And we saw him!The Cat in the Hat!Cheers and Jeers is an activity that provides an opportunity to use music and humor to relax and release tension.Lit Up/Let DownThe learner has to identify medial or final plosives in isolated words and in sentences where either member of a minimal pair would fit in naturally. For example: Do you repair clocks/clogs? Unless someone like you cares a whole awful lot, nothing is going to get better. Its not.The US Coast Guard had 125-foot cutters and eight 765-foot long patrol boats. By the late 1920s, forty-five vessels operated out of this local base with some parking at the pier, as can be seen in a postcard.The role of the sympathetic nervous system is to prepare the body for emergencies, commonly known as  fright, flight and  fight  reactions. Word Position and Context [T]he only way we can create a minimal pair with reference to the two sounds involved is to put them in exactly the same environment in terms of word position and the surrounding context, To clarify further,  the pair: jail–Yale shows the contrast between  /dÊ’/ and /j/ in initial position, budge–buzz focuses on the contrast between /dÊ’/ and /z/ in final position, while witch–wish contrasts  /t∠«/ and /ÊÆ'/ in final position. It should be noted that minimal pairs include forms that have different spellings, as evidenced in  jail–Yale. Near Minimal Pairs [S]ometimes it is not possible to find perfect minimal pairs differentiated by only a single sound for every phoneme. Sometimes it is necessary to settle for near minimal pairs ...  [P]leasure and leather qualify as a near minimal pair, since the sounds immediately adjacent to the target sounds, [à °] and [Ê’], are the same in both words: [É›] before the target sound and [É ¹] after it. Like minimal pairs, near  minimal pairs are usually sufficient to demonstrate that two sounds are separate phonemes in a language. Sources: Matthew Gordon, Phonology: Organization of Speech Sounds.  How Languages Work: An Introduction to Language and Linguistics, ed. by  Carol Genetti. Cambridge University Press, 2014James Alasdair McGilvray, The Cambridge Companion to Chomsky. Cambridge University Press, 2005Dr. Seuss, The Cat in  the Hat, 1957Edie L. Holcomb, Getting Excited About Data. Corwin Press, 2004Album by the band Vains of Jenna, 2006Inge Livbjerg and Inger M. Mees, Segmental Errors in the Pronunciation of Danish Speakers of English, 1995Dr. Seuss, The Lorax, 1972A. Wynelle Deese, St. Petersburg, Florida. The History Press, 2006Neil Moonie, Advanced Health and Social Care, 3rd ed. Heinemann, 2000Mehmet Yavas, Applied English Phonology, 2nd ed. Wiley-Blackwell, 2011

Doritos Essay Example | Topics and Well Written Essays - 250 words

Doritos - Essay Example randpa is absent is not a cause for joy but his reappearance is a desirable effect by the grandson ("Doritos Healing Grandpa super bowl commercial 2011," n.d.). There need here is to have grandpa so that life can be enjoyable. Step three concerns provision of a solution (Venette, 1993). In this case, Doritos is the solution. At the end when grandpa comes back to life, he can be seen with Doritos. It is after his ashes are released from the urn and the presence of Doritos in the room that makes him come back to life. Visualizing what satisfaction will mean forms the fourth step. The Doritos advert aims to convince the audience that Doritos are that good to cause one to come back to life just to have some more. This advert shows a positive future, full of enjoyment from Doritos consumption. The final process about getting the audience to take action is paramount. That is the whole reason for making the advertisement in the first place. This involves buying the Doritos and eating them. At the end of the advertisement, everyone one is convinced that Doritos are the real deal due to their enticing

Answer the questions Essay Example | Topics and Well Written Essays - 750 words - 7

Answer the questions - Essay Example Visibility, on the other hand, ensures that a principal maintains a quality contact with both teachers and students and that he is ready to receive opinions from the two parties (OCM Boces, 2013). To lead a school to the type of performance that would guarantee success for the school, I plan to use my skills together with the responsibilities bestowed on me by all stakeholders. Personal skills such as visibility, intellectual stimulation and strong ideals and beliefs should be coupled with the self-drive to undertake the responsibilities of a school leader. Among the most critical responsibilities are recognizing and celebrating accomplishments which acknowledging failures, being a change agent, establishing strong lines of communications, as well as overseeing the development of an institutional culture (OCM Boces, 2013). To guarantee success, I will further require to get directly involved in the formulation and implementation of curriculums and other instruction materials. Ability to establish productive relationships with staff members coupled with accountability in the allocation of resources within the school will further ensure that I am in a pole position to achieve t he schools set goals. One of the principles of school leadership that I learnt during my principal preparation and which I believe will be important to my successful leadership is the importance of establishing a student-centered leadership (Cunningham & Cordeiro, 2006). By doing so, all the resources and energy within the school are geared towards improving the educational outcomes of students. I believe that all successful leaders share several characteristics that make them stand out. Among these characteristics are setting direction, establishing relationships and growing people, developing an institution such that it is geared towards supporting desired practices, overseeing a gradual improvement of an institutions program to match set goals as well as ensuring

Best practices for network security Essay Example | Topics and Well Written Essays - 2000 words

Best practices for network security - Essay Example Requiring proper authentication IV. MONITOR THE ENVIRONMENT A. Monitoring security logs 1. Checking for needed attention and applying a security fix B. Reviewing and updating the security policy Network Security Best Practices When it comes to securing your network, reliability and fail proof security are vitally important. With more and more data and sensitive information being conducted and housed on various networks, security has become an important part of the puzzle that must be considered moving forward. To ensure impeccable network security, comprehensive analysis and exploration of the entire network needs to be conducted. One should begin by accessing the environment, as it is through this mechanism that we can make a comprehensive risk assessment. By assessing the environment, we can observe what requirements are needed in order to optimize security. The environment is comprised of two primary elements: infrastructure and staff. A thorough review of infrastructure is requir ed in order to conduct an adequate risk assessment. Once a company knows how much its assets are worth, and what threats could potentially affect those assets, they are able to formulate intelligent decisions regarding how to protect said assets. Network security is a balanced art. It is likely that a company can apply too much security, lagging down the infrastructure, or perhaps too little, exposing the network and making it vulnerable to attack. By assessing the current infrastructure, trained security analysis' can find the balance between the right amount of security required for the particular volume of infrastructure. (Bayrak & Brabowski, 2006). The evaluation of the members of staff and their specific role in the company is important in maintaining a secure network. Each staff and role needs to be assigned a financial value and the cost of comprised or lost data associated with that role needs to be calculated. In this way, financially speaking, administrators can determine the financial repercussions of a threat in relation to the staff, as well as determine the level of security each staff member should have. A risk assessment is a tool for identifying weaknesses and vulnerabilities within a network, and then assessing where to implement security and preventative measures. Risk assessment has four main goals: to indentify the assets and their worth, to identity threats and vulnerabilities, to identify the potential impact of threats, and to provide an economic balance between the impact of the threat and the financial cost of the preventative measures. This is generally the process in which an operation can access whether a risk is at an acceptable level or whether it should be counter measured. (Gerald, 2005). The first step of successful risk assessment is to identify the assets and their appropriate values. The value placed on assets is relative to the work hours required to develop it, the cost to maintain it, the potential damage caused if it we re lost or stolen, and the potential financial gain another company or individual would receive through use of the stolen product. To assess and value the assets, the company must generally consider the following issues. Firstly, the cost of developing an asset should be carefully considered. Secondly, the cost to maintain and protect the asset should rise to the front of any discussion surrounding network security. Third, the estimated value to the asset should be calculated. Fourthly, the value

IN ORDER INSTRUCTIONS Essay Example | Topics and Well Written Essays - 750 words

IN ORDER INSTRUCTIONS - Essay Example After finding the data, Friedman experienced difficulties in publishing her articles, books and magazines on the topic due to its sensitivity. Later on, she managed to publish a book in 1963. In the introduction part of the literature, Friedman calls the problem nameless. She goes further to describe the unhappiness women were going through in the 1950s and 1960s (Coontz, 2011). Friedman has discussed the lives of several housewives in US, and how dissatisfied they were as housewives despite having husbands and children and the material comfort provided by their husbands. According to Friedman, the average marriage age was going down as the birthrates were going up during the 1950s. Women were persistently unhappy in marriage despite the fact that the American culture firmly held the view that women could only meet their fulfillment in housewifery and marriage (Coontz, 2011). Friedman decided not to ignore the voice within the American women, which insisted that they needed more than a home, husband, and children. The Feminine Mystique further insists that editorial decisions made in periodicals about women are made by men. Men could fake stories like women are satisfied by their housewifery positions, and that they are neurotic careerists to create â€Å"feminine mystique.† Feminine Mystique means that women are naturally satisfied of their housewifery roles. This fact contrasts the 1930 literature, which featured independent and self driven heroines who were career women (Coontz, 2011). Friedman recalls her decision of abandoning her career to raise children in conformation to societal expectations. The trend was the same because women were abandoning careers and studies to get married and raise children. There was fear that waiting for too long before getting married would scare potential husbands. Friedman has discussed how founders of feminism fought against the idea of confining women to housewifery. These feminists managed to

Theory and Practice of Successful Entrepreneurship Case Study

Theory and Practice of Successful Entrepreneurship - Case Study Example Henry Ford helped Americans In solving many problems that were related to industrialization. His main dream was to enhance peace in the world by creating good relation among nations.   Bringing Henry’s statement to a real-life situation, it seems to make sense because industrialization is somehow connected to civilization and civilization, in this case, means a high level of literacy.   According to the research carried out over the last ten years, it is evidently true that the main cause of war is idleness. For instance, the issue of unemployment tends to serve as a major threat to the economic status of a country.   The jobless will always clutch at anything o earn a living and this is what has led to an increase in crime rates following the statistics of various countries. Industrialization may also lead to the establishment of various businesses hence providing employment opportunities to the jobless. Looking at the various entrepreneurship activities and strategies, there is a certain barrier in the field of entrepreneurship and innovation. Henry being an entrepreneur, his statement can be proved true through looking at some of the enterprenual activities in both the past and present. Over the past few years, there has been a sort of re-evaluation of the whole concept of entrepreneurship all that it takes for someone to become one. Authorities and governments in various places have recognized the necessity and the importance of nurturing entrepreneurs. Many governments, across the world, have come to discover the vital role entrepreneurs play in the political, economic and social welfare of citizens or a nation as a whole. In the U.K. for instance, business enterprises are the main drivers of the economy and that is why UK government has come up with policies that target entrepreneurs in a bid to improve the economic performance of their government. Entrepreneurial activity and minds are vital to building a stable and sustainable economy. This can be explained in so many ways, for instance, it creates job opportunities, growth and makes the currency stronger. A number of things do contribute to increasing entrepreneurial activities in a country and in the developi ng of an entrepreneurial economy. The UK Government is so determined to promote  Ã‚   enterprises particularly those activities which aim at achieving economic goals and those that also aim at increasing the productivity of the UK as an economic block.

Disadvantages of herbal remedies Speech or Presentation

Disadvantages of herbal remedies - Speech or Presentation Example The government does not support any institutions as such that help prepare these herbal remedies so there is no quality control and the user may end up buying a low quality treatment. Also, herbal remedies do not work in serious illnesses and injuries. Herbs cannot replace surgeries, laboratory tests, and operations. Sometimes, herbal treatment negatively interacts with the formal medicines like anti-depressants and thus may hinder with their effect. Since, herbal remedies do not come with an instruction manual or package insert, so this becomes very likely that the user will overdose the remedy. Also, some herbs get poisonous when they are harvested in wild, or some part of the plant gets venomous, so when these are extracted into a remedy, the user will also catch that poison. In short, the use of herbal remedies depends mainly on the user himself because he should know what kind of herb he is using, what he is using it for, and for how long he has to use it.

IN ORDER INSTRUCTIONS Essay Example | Topics and Well Written Essays - 750 words

IN ORDER INSTRUCTIONS - Essay Example After finding the data, Friedman experienced difficulties in publishing her articles, books and magazines on the topic due to its sensitivity. Later on, she managed to publish a book in 1963. In the introduction part of the literature, Friedman calls the problem nameless. She goes further to describe the unhappiness women were going through in the 1950s and 1960s (Coontz, 2011). Friedman has discussed the lives of several housewives in US, and how dissatisfied they were as housewives despite having husbands and children and the material comfort provided by their husbands. According to Friedman, the average marriage age was going down as the birthrates were going up during the 1950s. Women were persistently unhappy in marriage despite the fact that the American culture firmly held the view that women could only meet their fulfillment in housewifery and marriage (Coontz, 2011). Friedman decided not to ignore the voice within the American women, which insisted that they needed more than a home, husband, and children. The Feminine Mystique further insists that editorial decisions made in periodicals about women are made by men. Men could fake stories like women are satisfied by their housewifery positions, and that they are neurotic careerists to create â€Å"feminine mystique.† Feminine Mystique means that women are naturally satisfied of their housewifery roles. This fact contrasts the 1930 literature, which featured independent and self driven heroines who were career women (Coontz, 2011). Friedman recalls her decision of abandoning her career to raise children in conformation to societal expectations. The trend was the same because women were abandoning careers and studies to get married and raise children. There was fear that waiting for too long before getting married would scare potential husbands. Friedman has discussed how founders of feminism fought against the idea of confining women to housewifery. These feminists managed to

Disadvantages of herbal remedies Speech or Presentation

Disadvantages of herbal remedies - Speech or Presentation Example The government does not support any institutions as such that help prepare these herbal remedies so there is no quality control and the user may end up buying a low quality treatment. Also, herbal remedies do not work in serious illnesses and injuries. Herbs cannot replace surgeries, laboratory tests, and operations. Sometimes, herbal treatment negatively interacts with the formal medicines like anti-depressants and thus may hinder with their effect. Since, herbal remedies do not come with an instruction manual or package insert, so this becomes very likely that the user will overdose the remedy. Also, some herbs get poisonous when they are harvested in wild, or some part of the plant gets venomous, so when these are extracted into a remedy, the user will also catch that poison. In short, the use of herbal remedies depends mainly on the user himself because he should know what kind of herb he is using, what he is using it for, and for how long he has to use it.

Organizational Needs Essay Example for Free

Organizational Needs Essay The success of any business or any organization basically depends on proper planning and proper utilization of its resources. It is true that success dose not comes overnight, a need for assessing; exploring is required to be done. After planning, there comes the step of communication. The quality of communication determines the extent of the success of a business. In order to make communication effective career development programs are introduced to the employee by the organization. The basic aim of this kind of career development program is to make an individual employee give in his best to the company thus, maximizing profits. Although these programs were not really liked by some of the organizations. And were regarded as cost oriented, but with times as the result was good, people recognized its importance. â€Å"A needs assessment is a systematic exploration of the way things are and the way they should be†. As Gutteridge says that career development is not only the development of an individual but also the development of the management as a whole. It is equally essential, to know what learning will be accomplished, what changes in an individual’s performance are expected, what are the expected economic costs what will be the result, and after how much time will the target be achieved. Main Aim of Organizations As we know that the main aim of any origination or any business done is to get maximum profits. It is the same way in order to achieve the target. A lot of hard work has to be done, like conduction of career development programs. Knowdell (1982 – 1984) traced the origin of career developmental programs. This would of course enhance their abilities of the employees as we know that â€Å"a career development system with in a business is an organized formalized, planned effort to achieve a balance between the individuals. † With the help of these career program employees and managers know about their potentials and weaknesses, they come to know how to manage their own careers and this way feel more confident and responsible about themselves. A career developmental program should be based on: Check Actual Performance The very first step should be to check and analyze the present abilities of the employees and of course the current satiation of the organization in which it is running. After the analyses of the current situation have been made we could them go on to focus on our desired goal. By the help of the information gained on the abilities and on the capabilities of the employees we could by the help of counselors could guide an individual employee, on what particular part. He basically has got to focus. This practice may take time but with time slowly and gradually every individual employee would to his organization. It is very crucial that one must distinguish the actual needs from the perceived needs. It is true that with proper training, guidance and of course not to forget full cooperation of the employee, the target of maximums profits would be achieved. An individual should work harder on his weak points and should strive to develop his stronger ones. Set Priorities After analyzing an individual or the employee’s strengths and weaknesses we could know what kind of training is needed by an individual. What time, money should be allocated on him. One thing which should be kept in mind is the organizational needs goals and realities. The employee who is under training should set priorities that is, on which area he should work first, as per the need of his organization. If all these matter would be taken into consideration then without any doubt he would develop himself his abilities, his sense of responsibility, knowledge, skill and would accomplish his goals. Identify Problem Areas In this step we would identify those areas in which working have got to be done. After the problem is identified specific solution has to be applied. This will of course require detailed investigation and analysis. Identify Appropriate Solutions In this last step after solution have been applied to the specific problems, still as it is there is more room for improvement. It is important to move people into new direct to explore more and to improve. There are specific research centers like â€Å"the society’s career development program provides awards intended to meet the specific needs of investigators at different states in their research careers†. Thus, a lot of encouragement is given to all those people under training, so as to encourage them get good results. Essential Components The oxford English dictionary says One’s careers are one’s course or progress through life. This basically means that as an individual keeps on progressing and making himself better, through gaining more knowledge and information he keeps on improving with time and practice to improve there are self development tools. Self Assessment Know body know you as well as you know yourself. So as it is that the person under training should assess himself that what kind of training he should take or what kind of training would help to make his career develop and prosper. He should take care of his weak points and should develop his strengths. It is very curtail that counseling should be done by an expert advisor to the trainee. This way the trainee would be sure as to which way he has to go. There are also internal labor marketing and many more components. Pro and Cons There are advantages as well as certain disadvantages of getting into career programming. The good points are that after a certain period of time with a lot of hard work and labor the organization would gain good profits. There are certain disadvantages as well like it is very. Time consuming; it involves a lot of time, labor and money which would otherwise be spent elsewhere in the company. Conclusion There is a well enough connection between the organizational development and career development. As we know that a lot of individuals make is going to go under training gains knowledge develop his skill and abilities. Eventually he would perform well in that organization and because of him the company would make a lot of profits there he would certainly be rewarded. Thus his way he would also develop his career and this would certainly be a good start in his life. Reference http://www.leukemia-lymphoma.org/all_page?item_id=11618

The Malaysian Egovernment Msc Flagship Application

The Malaysian Egovernment Msc Flagship Application My E.G Services Berhad is a concessionaire for the Malaysian E-Government MSC Flagship Application and plays the role as services provider for the E-Services component essentially provides the electronic link between the Government and citizens/businesses. Visit the MyEg (http://www.myeg.com.my/) web site and discuss on the plus and minus point of the website. Suggest your opinion on how to overcome the minus point that you have mention in question 1 to improve the MyEg services Table of content Introduction Governments in the region of the world are implementation electronic government. In every area of the world from upward countries to developed ones state and local governments are putting critical information online, automating once unwieldy processes and interacting electronically with their citizens. E-Government shortly known for electronic government, also known as e-gov, digital government, online government, or connected government is digital contact between a government and citizens (G2C), government and businesses/commerce/ecommerce (G2B), and between government agencies (G2G), Government-to-Religious Movements/Church (G2R), Government-to-Households (G2H). There digital communication consists of governance, information and communication technology (ICT), business process re-engineering (BPR), and e-citizen at all levels of government city, state/Provence, national, and international For question 1 it as is talk about My E.G Services Berhad is a concessionaire for the Malaysian E-Government MSC Flagship Application and plays the role as services provider for the E-Services component essentially provides the electronic link between the Government and citizens/businesses. It said to Visit the MyEg (http://www.myeg.com.my/) web site to find on the plus and minus point of the website. Furthermore question is discussed about how to overcome the minus point to mention in the question 1 to improve the MyEg services. Question 1 My E.G Services Berhad is a concessionaire for the Malaysian E-Government MSC Flagship Application and plays the role as services provider for the E-Services component essentially provides the electronic link between the Government and citizens/businesses. Visit the MyEg (http://www.myeg.com.my/) web site and discuss on the plus and minus point of the website. Explanation of question1 My E.G. Services Berhad My E.G. Services Berhad is a concessionaire for the Malaysian E-Government MSC Flagship Application. The task as a Service Provider for the E-Services factor basically provides the electronic link between the Government and citizens/businesses. Through the portal, it offers the Malaysian public a single point of contact between the Government and the citizens it serves. This portal enable Malaysians to energetically cooperate with various agencies within the Federal, State and the Local Government machinery providing services range from information searches to licence applications. To make available the services which involve physical incidence/interaction, MyEG has set up Approved Test Taking Sites located throughout the country. We believe that through this approach, we can develop the relationship and quality of interaction between the Government of Malaysia and its citizen. E Government Overview The Electronic Government scheme was launched to direct the country into the Information Age. It will improve how the government progress internally, as well as how it delivers services to the citizens of Malaysia. It seeks to develop the convenience, accessibility and value of relations within citizens and businesses. Furthermore, it makes develop information flows and processes within government to recover the speed and quality of policy development, organization and enforcement. To increase speed the objectives of Vision 2020, a pathway has already been defined through seven modern Flagship Applications. These applications are engineered to start the MSC scheme and create a multimedia heaven for inventive producers and users of multimedia technology. For local and foreign companies work with several government agencies to increase the socio-economic development of Malaysia. The Multimedia Super Corridor offers a Malaysian scheme for the Information Age. The Flagship Applications are: Electronic Government Multipurpose Card Smart School Telehealth RD Clusters E-Business Technopreneur Development E Government The visualization of Electronic Government is an idea for government, businesses and community working together for the advantage of Malaysia and all of its society. The visualization focuses on in effect and professionally delivering services from the government to the citizens of Malaysia enable the government to develop into more reactive to the needs of its citizens. The 7 pilot projects of the Electronic Government Flagship Application are as follows; Project Monitoring System (SPP II) Human Resource Management Information System (HRMIS) Generic Office Environment (GOE) Electronic Procurement (EP) Electronic Services (E-Services) Electronic Labour Exchange (ELX) E-Syariah Plus and minus point of the E Government website The My E.G. Services Berhad wants to give enhanced government service at less cost so it can be a better place to live and do business. Electronic government (e-government) is a great, forward-thinking way for business to do this. By using e-government, citizens and companies can more easily do business with My Government and get what they need to make smart, conversant decisions. A website does not reach the full population, but only the part of it that has access to the web. It is specially a difficulty in increasing countries, where access to the internet is still often limited to a very small part of the population. Websites should thus be consider as substitute means of communication, and traditional methods of exchanging information should also be offered and maintain, at least until they become unnecessary as was recently the case with the telegraph. To citizens More Convenience Every person expects more military services online. If don ´t want to wait in a online for an hour to expend five minutes at a counter. We can save the time and power by putting those service on the Internet. It don ´t have to ignore work to do during business government hours and can do business anytime have we want, anywhere. Better Customer Service The rarely require help with usual transactions. E-government lets agencies  focus on things that usually require help with. These include: Explaining complex policies   Translating English for people who don ´t speak it well Providing assistance for disabled or otherwise challenged people Providing up-to-date news. More Information Access Not all decision matter is made between 8 a.m. and 5 p.m. during a weekday. If it is looking for a house, we may want information about an area during a weekend. E-government gives 24-hour access to this and other information. By using the Internet also makes decision the information easier. By using a usual look and feel, it can know where to find particular types of information on a Web page, such as contact information.   If have a question and you don ´t know which agency to ask, use the new and enhanced search function.   The search function will find state Web pages that have information about the question. It can look throughout just those Web sites to get the answers. To business Lower Costs E-government saves companies money. Whenever the human resources must drive to a government office or wait in a line, it loses dynamic time from them. Lost productivity is washed-out money. If the staffs need more than one trip, then each trip is spent money. Having services on the Internet gets relieve of the driving time and time spent waiting in a line.   To the state Decreased Cost State Web sites will be managed by a substance executive tool.   This tool will make easier to make changes on the agency Web pages.   It is in revolve, reduces the time and energy required to keep agency Web pages up-to-date. E-Government series also upgraded hardware and software required to create and update state Web sites.   It decrease licensing fees and increases the facility of the state to continue the Web sites.   Furthermore, E-Government series is providing a great Web tool to part the most universal agency.   It means that agencies no longer have to find their own answers to their online needs.   Improvement be done once when it is available to all agencies.   It reduces costs for the state and for the taxpayer. Agencies could have extra requirements to be meeting by the platform.  It provides the information and skills to generate applications.   An application is developed for one agency others will be able to use. It allocation reduces costs for the state and for the taxpayer. Increased Efficiency Online transactions are more rapidly than face-to-face transactions. Paper handing out is automatic, reducing time and the risk of religious errors. It allow state agencies to focus on provide better service for the customer. (http://www.das.state.or.us/DAS/EISPD/EGOV/benefits.shtml) Question 2 2. Suggest your opinion on how to overcome the minus point that you have mention in question 1 to improve the MyEg services Explanation of question 2 To overcome the minus point that have mention in question 1 to improve the MyEg services is refer to many different plus and minus point things of the website. Therefore, be sure to found a obvious idea for My Eg services. The reason of government is to more the shared goals of a people. Consequently, commence the setting up of progression by establishing a broad vision of e-government that is shared by all stakeholders (citizens, businesses, officials, civil society groups and others). The wide idea should flow from the large goals or concerns of a people. Here are too many probable reasons and goals for e-government. However, there are wide categories of goals that are generally pursued by societies, including for example: à ¢Ã¢â€š ¬Ã‚ ¢ improving services to citizens; à ¢Ã¢â€š ¬Ã‚ ¢ improving the productivity (and efficiency) of government agencies; à ¢Ã¢â€š ¬Ã‚ ¢ strengthening the legal system and law enforcement; à ¢Ã¢â€š ¬Ã‚ ¢ promoting priority economic sectors; à ¢Ã¢â€š ¬Ã‚ ¢ improving the quality of life for disadvantaged communities; and à ¢Ã¢â€š ¬Ã‚ ¢ strengthening good governance and broadening public participation. Contained by each sort, different objectives might appear. It known this, each societys visualization is supposed to also be accompanied by a short list of main concern areas for the e-government program..A different people, however, strength focus its objective on increasing itself into the business hub in its county. Its e-government idea might then highlight facilitating commerce and services for businesses online. Possibly improving the investment regime or tax system could be priority sectors in this container How should plan and manage E-government. Efficient organization is essential for the success of e-government, as it is for all government or business operations. Individual able to distribute a project on time and within budget, manage effectively among government agencies and oversee private segment partners all depends on able management. Before moving forward with an e-government project, set up management mechanisms at both the national/state level and the project level. Consider establishing e-government teams within government. MyEg services initiatives classically involve large commitments of resources, planning and personnel. There are very complicated to control without defined teams to manage the e-government process from start to finish. For example, e-government activities within a area should be institutionalized to make sure long-term strength and support of the new standard. Such as teams must be provided enough budget, human resources and administrative support to carry out their duties. Ensure the project management team has sufficient authority. Without authority from political leaders, the officials responsible for e-government completion cannot ensure plans are carried out. Formal legal authority to oversee e-government implementation is also needed. Consider creating a central e-government agency within a ministry or as an independent body. Create teams responsible for project success at both the political level and project management level. Conclusion As a conclusion, first question on the assignment can be consider as easy to do and give us a lot of understanding because by finding about a concessionaire for the Malaysian E-Government MSC Flagship Application and discuss about the role of service provider for the E-Services and although it talk about to visit the MyEg website link to discuss on the plus and minus point of the website. The first question and second question provides many acknowledgements to the students because by doing the question, student is learning about that allows the user to login to the MyEg website to know more about this website like driving license renewal, auto insurance renewal, road tax renewal, road tax delivery status, LDL application, PDRM summon alert, TOPUP prepaid account, maid permit renewal and road tax receipt. By doing the assignment, students can realize E-government played an important role in technology world. For those that always support and help us in this assignment, we want to say thank you very much. (http://www1.worldbank.org/publicsector/egov/) (http://www.itu.int/wsis/docs/background/themes/egov/pacific_council.pdf)

Cuban Missile Crisis. Essay -- essays research papers fc

The Cuban Missile Crisis: The Events Before, During, and After Let the record show that our restraint is not inexhaustible. Should it ever appear that the inter-American doctrine of noninterference merely conceals or excuses a policy of nonaction - if the nations of this hemisphere should fail to meet their commitments against outside Communist penetration - then I want it clearly understood that this Government will not hesitate in meeting its primary obligations, which are to the security of our Nation. Should the time ever come, we do not intend to be lectured on " intervention " by those whose character was stamped for all time on the bloody streets of Budapest. ( Address by President Kennedy, 20 April 1961, " The Lesson of Cuba, " Department of State Publication No. 7185. ) During the post World War II years, the United States was involved in a continuing conflict with the Union of Soviet Socialist Republics. The differences in democratic and communistic views led to most of this struggle. Although there was no direct military conflict, a climax of military tension was reached during the Cuban Missile Crisis. What exactly happened and what were the causes and effects of this historical event filled with diplomatic as well as militarial tension? In order to fully understand the Cuban Missile Crisis, the events previous to it must be established as they were extremely relevant to the situation. Prior to the twentieth century, Americans had a favorable relationship with the Russians. However, in the late nineteenth century, c. 1890, America and Russia began to disagree and quarrel over certain situations and questions that arose over Asia. This point in history can be labeled as the " beginning " of our feud with Russia ( Cold War Encarta ). Relations began to become troubled at this point, but there was hope for possible resolution. Unfortunately, in 1917 a group of people known as Communists seized power of the government in Russia and established the Soviet Union. The Communists' primary political party was called the Bolsheviks. The Bolsheviks wanted very much to propagate their ideas to small and new countries in Asia and in Europe. However, capitalistic nations in the west also wanted to spread their political views. Due to this clash in political beliefs, the Bolsheviks, and the rest of the Soviet Union, declare... ...st encounter to a full scale nuclear war. If it had not been for our strong president and the fearlessness of America as a whole, the world might be a drastically different place today. Thankfully, though, it is not and due to the almost non-existent threat of communism in today's world it will probably not radically change in the years to come. Works Cited Abel, Elie. The Missile Crisis. New York City, New York: J.B. Lippincott Co., 1966. Cook, Fred. The Cuban Missile Crisis. New York City, New York: Franklin Watts Inc., 1972. " Cold War. " Encarta 1996: Microsoft Encarta Encyclopedia. Microsoft Corporation. 1996. " Cuban Missile Crisis. " Encarta 1996: Microsoft Encarta Encyclopedia. Microsoft Corporation. 1996. LaFeber, Walter. " Cold War. " Encarta 1996: Microsoft Encarta Encyclopedia. Microsoft Corporation. 1996. Partington, Angela, ed. The Oxford Dictionary of Quotations. Oxford: Oxford University Press, 1992. Schulzinger, Robert. " The End of the Cold War. " OAH Magazine of History ( 1994 ): 13-18. SIRS CD-ROM. SIRS Inc. 1996. Trease, Geoffery. This is Your Century. New York City, New York: Harcourt, Brace, and World Inc., 1965.

Essay --

Unethical business practices have been an issue over the past decade, from Enron to Wall Street. Pilot Flying J recently was prosecuted for defrauding many of their clients. The scandal extended all the way to the senior management. The scandal was driven by greed and could have easily been prevented by applying one or all of the following five systems: written contracts, external auditors, compliance officers, handbook training, and moles. Pilot Flying J only had informal verbal agreements with their partners; they did not have firm contracts. When combined with the complexities needed to calculate the constantly varying average cost of fuel and the sophistication needed to interpret these numbers, PFJ had some flexibility to fudge the numbers if inclined. Due to constantly varying fuel prices the average cost of the fuel was constantly changing, leading to relatively significant changes in the amount of the rebates. Since their clients complained about being cheated due to the varying rebates, PFJ decided to manually change the rebates so that they are more consistent. This manual change often reduced ones rebate. This reasoning illustrates the senior management’s lack of ethics. PFJ and their clients had somewhat of a rough verbal contract. Verbal contracts are just as enforceable as written contracts on paper, but it is not as easy to enforce them in the real world. Written contracts between Pilot Fly ing J and their customers would have forced PFJ to become more accountable to their customers. A written contract should have been made between PFJ and their customers that stated the discount rate and all of the other factors that went into the relationship. PFJ was not transparent in their inner workings, often ... ...to ensure that they are both doing their duty. Neither of these options for placing a mole within ones organization would be difficult or time consuming. Either option would be a valid way to ensure that nothing illicit is going on inside the business. Although having a mole in one’s organization can be seen as borderline illegal and unethical, if having a mole prevents fraud on a significant scale, then it is considered justifiable. By following any of the aforementioned ways to enact systems that create a lawful work place PFJ could have prevented this scandal from happening. All PFJ had to do was spend a little time reiterating their daily rules and procedures. These systems were probably not in place because the executives were the ones that were committing the fraudulent activities. Greed has cost Pilot Flying J $85 billion dollars and their good name.

Citizenship of Organization, Nation and Planet-Rights and Responsibilities Essay

It has been rightly said by someone-â€Å"The price of freedom is eternal vigilance.† Eternal vigilance for the citizen must take many forms. There are many varied definitions for Citizen, but in this context it can be said that Citizen is the person who represents the country-legally and Citizenship describes the status of belonging somewhere and it implies both rights and responsibilities (Graham, 1991). When a Citizen get the power to enforce his rights and responsibilities, then it can be said that â€Å"With Great Power Comes Great Responsibility†. A Citizen needs to take full responsibility towards Organization, Nation as well as Planet-main three forms towards which the Citizen should be eternally vigilant. Many Management literates have investigated the notion of Citizenship from three perspective-an Organizational Citizenship (where the efforts are undertaken by the employees to behave as good citizens within their organization); from a social perspective with the notion of Corporate Citizenship (where initiatives are undertaken by businesses to act responsibly in society in particular and the Nation in general) and last but not the least from the planet perspective with the notion of Environment Citizenship (where efforts should be undertaken by Individuals/entity to be responsible towards environmental protection). Organization Citizens are employees in organizations who may or may not act as good corporate citizens. Organizational citizens behave in a manner that is helpful to the organization. In this case, the Company is always the main winner while the beneficiaries of Corporate Citizenship are mainly the Organizational Stakeholders. (Clarkson, 1995; Maignan, Ferrell and Hult, 1999). In as much as Corporate Citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete benefits. On the basis of managerial survey, Maignan, Ferrell and Hult (1999) have extended research to the potential effects of Corporate Citizenship on employees. They show a positive relationship between proactive Corporate Citizenship and Employee’s Commitment. Organizational citizenship is a concept that all companies wish to have but very few can actually achieve. It is rooted in individual employees’ view of the c ompany and how they associate themselves with it. Some of the examples of Organizational Citizenship are as follows: Assisting coworkers: An employee can take time from their work to help another to get their job done, as they know it’s important to the company and to the other employee. We have all potentially had situations where others pitched in to get a job done that had nothing to do with their specific job, outside of wanting to help the company and a fellow worker. Working for the future: So many employees look at what they are going to get right now and do not look far into the future. Those who practice organizational citizenship believe there will be rewards down the road and do not focus on the short-term; rather, they focus on the long-term. This viewpoint also makes them long-term employees, which are desirable to any company. Being a company representative: When some employees leave for the day, the company they represent stays behind them in the office. An organizational citizen represents their company 24/7 a nd has no problem talking to others about how their company might help them. Thus, it can be said that organizational citizenship is the perspective that employees have whereby they extend their behaviors beyond the normal duties of their position. It is an extremely desirable goal for any company, and if we think about it, it shows how much a company cares about their employees. Corporate citizenship refers to an organizations responsibility to create business value by caring for the well-being of all stakeholders including the environment (Glavas & Piderit, 2009). Due to its voluntary nature, organizations engage in many different types of corporate citizenship from making philanthropic donations to establishing volunteer programs with non-profit organizations to preserving environmental resources to using core competencies to create products or services that help solve social issues. It can be said the citizenship towards the environment forms the subset of the Corporate Citizenship. In fact there have been studies which show that the Corporate Citizenship impacts the Organizational Citizenship via Employee Engagement. Research has found that engagement boosts operating income, increases employee productivity, lowers turnover risk, provides a greater ability to attract top talent and leads to higher total returns (Irvine, 2009). There is also confirmation that employees with favorable opinions of their organization’s socially responsible activities are more engaged, confident and likely to state an intention to stay with the organization (Kenexa, 2010). Accordingly, some organizations are making long-term commitments to corporate citizenship as part of their pledge to increase employee engagement. More corporations will support their communities via employee volunteer programs instead of just writing checks during tough economic times (McPherson, 2012). Corporate citizenship opportunities often begin with someone who has an idea and puts it into action. An employee may decide that too many plastic cups are discarded daily and take it upon him/herself to put a sign on the water cooler asking co-workers to bring in reusable glasses. Another employee may decide that printing single sided is an inefficient use of resources and speak with the operations department about changing the printer default setting around the office to double sided. The possibilities are unlimited. And as a Good Citizen we need to explore the possibilities-so as to make a difference. Does the following instances ring any bell: A bird-watcher walking in the woods sees chemical waste flowing through a stream, traces the source to a neighbouring factory, and alerts government agencies to the factory’s violation of its emissions discharge permit. A local citizen group in a small town near a coal mine suggests to a state mining agency practical ways, based on the citizens’ own observations of the mine in operation, of making environmental standards for mines easier to administer and enforce. A city resident notices that municipal buses are emitting noxious fumes, sues the bus company, and wins a court order requiring the company to place pollution control devices in the bus exhaust systems. These are just a few examples of the many and varied influences citizens can have on the process of environmental enforcement. In a hierarchy of rights associated with national citizenship, ordinarily the right to participate in governance (the right to vote and the right to hold office) is ranked at the top. The right to move internally within a country, the right to Protection also forms a crucial part of citizenship towards nation. In fact there is another way of understanding the rights and responsibilities towards the nation and i.e. by educating the nation. The political history of India has no dearth of examples to show how the importance of providing education has evolved over the period of time. Even the Constitution of India requires that the nature of education in the country be maintained as secular. In fact, Coal India is celebrating â€Å"Shiksha Diwas†this year. Thus, the goal should be to balance environmental, economic and societal concerns. The ‘five capitals framework’ offers a way of thinking about these concerns so that action plans can be developed (Porritt, 2006). Resources required for human progress can be divided into five forms of capital from which we gain benefits: †¢ Manufactured capital – all things made by humans, e.g. buildings, roads, machines etc †¢ Social capital – all systems by which people live and work together, e.g. families, businesses, communities, parties, voluntary groups etc †¢ Human capital – people’s knowledge skills, health, motivation etc †¢ Natural capital – this consists of natural resources (both renewable and non-renewable) and services such as the powerful natural waste processing cycles †¢ Financial capital – money and other financial assets that enable other types of capital to be owned and traded. In this model, investme nt in all five forms of capital is necessary for a sustainable society. The above instances clearly requires the paradigm shift from Consumer to Citizens, People to Policies, Government to Governance, Charity to Justice and By-Chance to Choice to be able to form a Global Platform for balancing the act of a Citizenship towards Organization, Nation and Environment.

Digital Media

Introduction: You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more. Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content.Through the history of internet, digital media has been developing in various ways. Here's we'll take a look at how it has affected the Internet and ways that it may be integrated moving forwards (Rogers 2006). One type of digital media is text; this in fact represented the very first explosion of  this  type of content  out there on the Internet. When t he Internet first got big, there was an explosion of content on the web, especially with all the text editors and word processing options out there today (Rogers 2006).Larger companies started to put date on computers instead of storing it in cabinets, and the internet definitely allowed a great way to share, transfer, and store content as well. As the Internet grew, images began to appear. Instead of just text emails, soon people could send photos, and soon photo sites for sharing photos began to pop up. Then in the middle 1990s, audio began to become an important part of digital media with the mp3 files that could be easily used. Soon music and more was shared online with sites that allowed you to share audio.Last in the digital media development was video. YouTube definitely made video sharing a hugely popular form of modern media distribution and this is continuing to grow as we speak today. Now with new technology seen in things like the iPhone,  this new form of virtual medi a  is available in handheld devices as well, and no doubt  this sector  is only going to continue to grow in the future (Rogers 2006). Now that you understand a bit more about the technology side, you may be wondering how it can help your business.Well businesses are using digital media for marketing more and more today, realizing that there is a huge marketing field out there and that  it can help to draw in visitors and can even provide better search engine visibility with you. Text content can be kept updated on your site and helpful content is a great part of good marketing. Expertise in your field can really help your business and get traffic flowing into your business website. Photos, charts, diagrams, and models are always popular online and will help you to get more visibility as well.Audio allows you to use music on pages or to do podcasts for your business. Creating videos is a popular method of digital media marketing today, and videos do very well in search engin es (Rogers 2006). With the popularity of digital media, it is definitely important that you continue to create and use it for good marketing and business results. Even if you have to hire someone to help out, the benefits will make it worth the money. So knowing about and using digital media is definitely important for your business success todayProblem statement: Most people accept the idea that the media can influence people. But the degree of that influence, as well as who is most-impacted, when, how and why, have been the subjects of great debate among communication scholars for nearly a century. Media effects refers to the many ways individuals and society may be influenced by both news and entertainment mass media, including film, television, radio, newspapers, books, magazines, websites, video games, and music.To understand digital media effects, it is first critical to consider how media are used and for what purposes. Communication scholars have traditionally fallen into tw o camps – functionalists, who believe the media audience tends to be in control and active, and critical/culturalists who believe the audience has less control and is therefore more passive. The balance may lie somewhere in the middle and may vary from country to country. Purpose of the study: In this paper we are going to study and evaluate the digital media and its effect on children in general.The following text is a general idea: Youth spend an average of ;7 hours/day using media and the vast majority of them have access to a bedroom television, computer, the Internet, a video-game console, and a cell phone. In this paper we review the most recent research on the effects of media on the behavior and health and well-being of children and adolescents. Studies have shown that media can provide information about safe health practices and can foster social connectedness.However, recent evidence raises concerns about media's effects on aggression, sexual behavior, substance use , disordered eating, and academic difficulties. We provide recommendations for parents, practitioners, the media, and policy makers, among others, for ways to increase the benefits and reduce the harm that media can have for the developing child and for adolescents. More than 50 years of media research attests to the significant influence of media on child and adolescent health.Both â€Å"old† media (television, movies, magazines) and â€Å"new† media (the Internet and social networking sites, video/computer games, cell phones) can have an impact on virtually every health concern that practitioners and parents have about young people, including aggressive behavior, risky sexual behavior, substance use, and disordered eating. Although the media are not the leading cause of any of these problems, the research reviewed here suggests that they are significant.Yet, despite the evidence of potential harm, there is also evidence that media can be beneficial for youth (eg, by increasing empathy and acceptance of diversity through modeling of prosocial behaviors and developing children's early literacy skills through educational programming). Those concerned with child and adolescent health need to be aware of the research on the effects of modern media on youth. Theoretical framework: Literature review: Media affect youth not only by displacing time they spend doing homework or sleeping but also by influencing beliefs and behaviors.According to social learning theory, children and adolescents learn by observing and imitating what they see on the screen, particularly when these behaviors seem realistic or are rewarded. Cognitive development theory asserts that children's cognitive capacities at different stages determine if and how they understand media content. For example, children younger than 8 years who are not yet able to comprehend persuasive intent will be more vulnerable to advertising.In addition, media present youth with common â€Å"scriptsâ €  for how to behave in unfamiliar situations such as romantic relationships. Finally, superpeer theory states that the media are like powerful best friends in sometimes making risky behaviors seem like normative behavior. With the variety of theories suggesting a potentially powerful effect of the media and the growing empirical evidence for negative impact, one might hypothesize that parents would take care to limit exposure to detrimental media content.However, the â€Å"third-person effect† (a well-documented phenomenon in the communications literature) shows that teenagers and adults think that the media influence everyone except themselves or their children Violence and Aggression By the age of 18, the average adolescent will have seen an estimated 200 000 acts of violence on television alone. Much of the violence on television and in movies is presented in a sanitized and glamorized fashion, and in children's programming it often is presented as humorous.More than 1 0% of 10- to 14-year-olds saw 40 of the most violent movies in 2003. Both music videos and rap music have become increasingly violent. Interactive media can encourage antisocial beliefs and behavior in children and adolescents, particularly because violence in new media has been found to be prevalent as well. A recent analysis of video games revealed that more than half of all games contain violence, including ;90% rated as appropriate for children aged 10 years and older.Health professionals worry most about first-person shooter video games. In the aftermath of the West Paducah, KY school shooting, it was discovered that the shooter had never fired a real gun in his life before that day, yet his marksmanship was both accurate and lethal. Researchers believe that repeated exposure to mediated violence can lead to anxiety and fear, acceptance of violence as an appropriate means of solving conflict, and desensitization, with resulting increases in aggression and decreases in altruism. In particular, the portrayal of justifiable violence that is common in American media—â€Å"good guys versus bad guys†Ã¢â‚¬â€places children at risk because it is so powerfully reinforcing. The relationship between media violence and real-life aggression is nearly as strong as the impact of cigarette smoking on lung cancer not everyone who smokes will get lung cancer, and not everyone who views media violence will become aggressive themselves. However, the connection is significant. The most problematic forms of media violence include attractive and unpunished perpetrators, no harm to victims, realism, and humor. SexResearchers investigating the impact of exposure to sexual content in media on adolescent sexual beliefs and early sexual initiation have found modest but significant associations, particularly in the realm of pornography. In a national sample of 1500 10- to 17-year-olds, nearly half of the Internet users had been exposed to on-line pornography in the prev ious year. In a sample of middle-school youth, exposure to sexually explicit (X-rated) content predicted perpetration of sexual harassment (for males), more permissive sexual norms, having oral sex, and engaging in sexual intercourse while in high school.Longitudinal studies now exist that have linked heavy exposure to sexual content in mainstream media with more rapid progression of sexual activity, earlier coital behavior, greater risk for and unplanned pregnancy, and sexually transmitted disease. One explanation for this relationship may lie in the role of the media as a â€Å"superpeer† that gives adolescent audiences a consistent message that sex is normative and risk free. In addition, media play an important role in providing sexual information to adolescents in the United States and in shaping their beliefs about how males and females behave in romantic relationships.Television shows geared toward teenagers actually have more sexual content than adult-oriented shows, yet there is little mention of the need for contraception or for responsibility. Virtually every Western country makes birth control available to adolescents, including allowing birth control advertisements in the media, but the major US television networks balk at airing ads for contraception. This flies in the face of the fact that a substantial body of evidence shows that giving teenagers’ access to condoms does not lead to earlier sexual activity.Parents and child advocates often express concern over children connecting with strangers on-line. Although there have been disturbing cases of Internet sexual predatory activity by adults on children, most recent studies of Internet safety have suggested that sexual solicitation of minors is more likely to occur by other minors. Social networking sites such as MySpace and Facebook enable adolescents to present themselves publicly, sometimes in very sexually suggestive ways; however, adult on-line predators are not using social n etworking sites to find or entice their victims.One national survey of â€Å"sexing† with cell phones, conducted with 13- to 19-year-olds, revealed that 20% had sent and 48% had received sexual messages. However, social networking sites can also be used prosocially for safer-sex campaigns, for example. Substance Use In the United States, more than $22 billion is spent marketing and advertising drugs ($13 billion on tobacco, $5 billion on alcohol, and $4 billion on prescription drugs), and many research studies have shown that it has a significant impact on adolescent use.Children and teenagers can also see considerable alcohol and drug content in on-line videos. Recent studies of social networking sites have found that substance abuse is referenced in 40% of the profiles. Portrayals of tobacco are also prevalent in the movies: ? 70% of movies made in the United States today contains smoking, and smoking is rarely associated with negative health outcomes. Longitudinal prospect ive studies have revealed that exposure to movie smoking at baseline (grades 5–8) predicts smoking initiation 1 to 8 years later.Experimental research has helped illuminate why exposure to movie characters' smoking is associated with smoking initiation: viewers who identify with the storyline and the characters are more likely to increase their intention to smoke. Obesity and Eating Disorders Numerous American and international longitudinal studies (one of them as long as 26 years in duration) have shown that media use is contributing to the current epidemic of obesity worldwide. However, the mechanism for why heavy television-viewing, in particular, is predictive of children's weight status is unclear. Food marketing may be 1 culprit.Children and teenagers see 4400–7600 ads per year for junk food and fast food on television alone. Randomized, controlled experiments have provided evidence that exposure to junk food advertising has an impact on children's food beliefs a nd preferences. The Internet now presents a new concern. As the Kaiser Foundation noted, â€Å"There is a vast amount of food related content online, with the potential to significantly expand and deepen children's exposure to food marketing messages. Apart from the influence of advertising, eating while viewing may lead to greater food consumption.College-aged students showed significantly greater consumption of food when subjects were watching television versus listening to classical music. The investigators hypothesized that satiety cues are suppressed in viewing conditions. Although the evidence that television-viewing displaces physical activity is equivocal, researchers are now examining whether heavy media use, particularly at nighttime, displaces sleep. Children who do not get enough sleep are more likely to engage in sedentary behaviors (such as television-viewing) and less likely to engage in physical activity.The media play a crucial role in the formation of body self-im age and may be responsible for creating unrealistic expectations and body dissatisfaction. Females who are regular readers of fashion and beauty magazines in early adolescence are more likely to suffer from a distorted body image during their teenaged years. A natural field experiment in Fiji revealed that the prevalence of eating disorders increased dramatically after the introduction of American television programs, which show excessively thin female lead characters.On the Internet, there are now ;100 proanorexia Web sites that not only encourage disordered eating but offer specific advice on purging, severely restricting caloric intake, and exercising excessively. School Performance and Learning Problems The possibility of a connection between television-viewing and ADD or other learning disabilities is currently an issue of great controversy. An initial study in 2004 revealed an association between daily hours of television-viewing at the ages of 1 to 2 years and subsequent atte ntional problems at the age of 7.However, a more recent study in which 59 children with ADD and 106 comparison children were examined actually revealed that the latter had more impairment in their cognitive processes after viewing television than the former. At least 4 studies have shown an impact on academic performance, especially if there is a television set in the child's or teenager's bedroom. Other Health Effects Heavy television-viewing has also been associated with hypercholesterolemia, hypertension, an increased prevalence of asthma, sleep disorders, mood disorders, psychological distress, and depression.These were largely correlational studies and, therefore, did not necessarily show cause and effect. Prosocial Effects Despite the negative effects listed above, the media can be powerfully prosocial and educational. Children and teenagers can learn antiviolence attitudes, empathy, tolerance toward people of other races and ethnicities, and respect for their elders. Video ga mes can be beneficial as well, including improving compliance with chemotherapy regimens in adolescents with cancer.Important and useful public messages can be successfully embedded into primetime television shows that are popular with adolescents. In an episode of the television program Friends, for example, Rachel tells her boyfriend Ross that she is pregnant although they had used a condom. A national telephone survey conducted with Friends viewers after the episode aired found that adolescents learned that condoms are not fool-proof and were more likely to discuss contraception with their parents.Similarly, a recent episode of Gray's Anatomy was effective in teaching viewers about HIV and pregnancy. Research into the impact of digital media on relationship formation and maintenance has revealed that on-line communication and on-line self-disclosure can stimulate adolescents' social connectedness and, thereby, their well-being. However, the benefits of socializing on-line are not equal for every child or adolescent. The positive Internet effect holds only when adolescents predominantly talk with their existing friends.Communication technologies that are most often used to communicate with strangers (eg, chat in a public chat room) or more solitary forms of Internet use (such as surfing the Web) have negative effects on social connectedness. TRADITIONAL MEDIA AND NEW MEDIA Children and adolescents spend more time with media than they do in any other activity except for sleeping—an average of ;7 hours/day. Children's bedrooms are replete with media technology: by 2005, two thirds had a television set, one half had a VCR or DVD player or video-game console, and nearly one third had Internet access or a computer.Media impact is increased significantly with the presence of a bedroom television: viewing increases 1 to 2 hours/day, risk of overweight increases by 31%, and the likelihood of smoking doubles. When a television is in the bedroom, parents are le ss able to monitor viewing habits , children participate in fewer activities such as reading and hobbies, and sleep is shortened Field Observation: Focus group: One of the aims of my research paper was to understand what children feel about the way they are affected by the Digital media. To do this i used one of our qualitative methods – focus group.A focus group is a method that is used by researchers to find out what people’s opinions and views are. During a focus group the researcher(s) will ask questions to stimulate discussion within the group, while taking note of what people are saying about particular issues. The focus group were conducted in Notre dame college-lwaize in total, 10 young people (5 males and 5 females) took part, who were all aged between 9 – 12year. Question asked during the focus group: * Do Digital media take a lot of your time? * Do you feel lost when you are not connected? Do you go online to check for new updates? * Do you feel you a lways have to go online to learn/view information? * Do you forget to eat when you are connected? * Do you use online social networking to retrieve any type of information? * Does spending time on social networking affects on your grades in a negative way? * Do you think you can stop yourself from always connecting online? * Are you unable to continue your day without checking for updates of news / friends online? * Has social networking sites made you become depressed? Do you enter sexual websites? * Do you talk with stranger people online? Analysis: After the focus groups were done, the information was analyzed and i was able to put together the information to have a basic result. I can say that each person had his/her own view, the information was not possible to evaluate and conduct on a percentage scale. The focus group study it showed that the males spend more time on social networking sites then men. They believe they do spend more time online which allows them to play ad ent er many kind of websites.All participants believe online social networking is time consuming and has its negatives. Some of the negatives given about online social networking. Some positives were: it has allowed a number of people to be curious to want to know more information, to learn more, to be able to communicate with people in different countries and be entertained. Solution and recommendation: Parents should limit total screen time for children older than 2 years to no more than 1 to 2 hours/day, and avoid screen time for children younger than 2 years.Also keep children's bedrooms free of screen media; and co-view media with their children and discuss the content.. Parents also need to avoid exposing young children to PG-13– and R-rated movies, given the prevalence of violent and sexual content in higher-rated film sand the new evidence that movie scenes that depict drinking alcohol and smoking may be very influential in teenagers' decisions to use alcohol and tobacco. In addition, parents can be mindful of their own media practices, because studies have shown that the strongest predictor of children's heavy media use is parents' heavy media use.Parental efforts to interpret, elaborate, and provide supplemental information on topics introduced by television have been found to be successful in countering negative or harmful content. In a recent study on exposure to sexual media content, adolescents who report that they discuss the content of what they see on television are less likely to engage in risky sexual activity. Moreover, Schools have not kept pace with modern media, especially in violence prevention, drug prevention, and sex education programs.With the amount of sexual suggestiveness currently displayed on television and in movies, schools no longer have any excuse for not providing comprehensive school-based sex education programs for children and adolescents, including full discussions of contraception and discussions of how sex and sex uality are portrayed in the media. Similarly, drug education programs must progress beyond scare tactics to incorporate principles of media education, teaching young people how to deconstruct alcohol and tobacco ads and, therefore, become more resilient.Conclusion: During the past 50 years, thousands of research studies have revealed that the media can be a powerful teacher of children and adolescents and have a profound impact on their health. To date, too little has been done by parents, health care practitioners, schools, the entertainment industry, or the government to protect children and adolescents from harmful media effects and to maximize the powerfully prosocial aspects of modern media. More research is needed, but sufficient data exist to warrant both concern and increased action. Digital Media Introduction: You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more. Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content.Through the history of internet, digital media has been developing in various ways. Here's we'll take a look at how it has affected the Internet and ways that it may be integrated moving forwards (Rogers 2006). One type of digital media is text; this in fact represented the very first explosion of  this  type of content  out there on the Internet. When t he Internet first got big, there was an explosion of content on the web, especially with all the text editors and word processing options out there today (Rogers 2006).Larger companies started to put date on computers instead of storing it in cabinets, and the internet definitely allowed a great way to share, transfer, and store content as well. As the Internet grew, images began to appear. Instead of just text emails, soon people could send photos, and soon photo sites for sharing photos began to pop up. Then in the middle 1990s, audio began to become an important part of digital media with the mp3 files that could be easily used. Soon music and more was shared online with sites that allowed you to share audio.Last in the digital media development was video. YouTube definitely made video sharing a hugely popular form of modern media distribution and this is continuing to grow as we speak today. Now with new technology seen in things like the iPhone,  this new form of virtual medi a  is available in handheld devices as well, and no doubt  this sector  is only going to continue to grow in the future (Rogers 2006). Now that you understand a bit more about the technology side, you may be wondering how it can help your business.Well businesses are using digital media for marketing more and more today, realizing that there is a huge marketing field out there and that  it can help to draw in visitors and can even provide better search engine visibility with you. Text content can be kept updated on your site and helpful content is a great part of good marketing. Expertise in your field can really help your business and get traffic flowing into your business website. Photos, charts, diagrams, and models are always popular online and will help you to get more visibility as well.Audio allows you to use music on pages or to do podcasts for your business. Creating videos is a popular method of digital media marketing today, and videos do very well in search engin es (Rogers 2006). With the popularity of digital media, it is definitely important that you continue to create and use it for good marketing and business results. Even if you have to hire someone to help out, the benefits will make it worth the money. So knowing about and using digital media is definitely important for your business success todayProblem statement: Most people accept the idea that the media can influence people. But the degree of that influence, as well as who is most-impacted, when, how and why, have been the subjects of great debate among communication scholars for nearly a century. Media effects refers to the many ways individuals and society may be influenced by both news and entertainment mass media, including film, television, radio, newspapers, books, magazines, websites, video games, and music.To understand digital media effects, it is first critical to consider how media are used and for what purposes. Communication scholars have traditionally fallen into tw o camps – functionalists, who believe the media audience tends to be in control and active, and critical/culturalists who believe the audience has less control and is therefore more passive. The balance may lie somewhere in the middle and may vary from country to country. Purpose of the study: In this paper we are going to study and evaluate the digital media and its effect on children in general.The following text is a general idea: Youth spend an average of ;7 hours/day using media and the vast majority of them have access to a bedroom television, computer, the Internet, a video-game console, and a cell phone. In this paper we review the most recent research on the effects of media on the behavior and health and well-being of children and adolescents. Studies have shown that media can provide information about safe health practices and can foster social connectedness.However, recent evidence raises concerns about media's effects on aggression, sexual behavior, substance use , disordered eating, and academic difficulties. We provide recommendations for parents, practitioners, the media, and policy makers, among others, for ways to increase the benefits and reduce the harm that media can have for the developing child and for adolescents. More than 50 years of media research attests to the significant influence of media on child and adolescent health.Both â€Å"old† media (television, movies, magazines) and â€Å"new† media (the Internet and social networking sites, video/computer games, cell phones) can have an impact on virtually every health concern that practitioners and parents have about young people, including aggressive behavior, risky sexual behavior, substance use, and disordered eating. Although the media are not the leading cause of any of these problems, the research reviewed here suggests that they are significant.Yet, despite the evidence of potential harm, there is also evidence that media can be beneficial for youth (eg, by increasing empathy and acceptance of diversity through modeling of prosocial behaviors and developing children's early literacy skills through educational programming). Those concerned with child and adolescent health need to be aware of the research on the effects of modern media on youth. Theoretical framework: Literature review: Media affect youth not only by displacing time they spend doing homework or sleeping but also by influencing beliefs and behaviors.According to social learning theory, children and adolescents learn by observing and imitating what they see on the screen, particularly when these behaviors seem realistic or are rewarded. Cognitive development theory asserts that children's cognitive capacities at different stages determine if and how they understand media content. For example, children younger than 8 years who are not yet able to comprehend persuasive intent will be more vulnerable to advertising.In addition, media present youth with common â€Å"scriptsâ €  for how to behave in unfamiliar situations such as romantic relationships. Finally, superpeer theory states that the media are like powerful best friends in sometimes making risky behaviors seem like normative behavior. With the variety of theories suggesting a potentially powerful effect of the media and the growing empirical evidence for negative impact, one might hypothesize that parents would take care to limit exposure to detrimental media content.However, the â€Å"third-person effect† (a well-documented phenomenon in the communications literature) shows that teenagers and adults think that the media influence everyone except themselves or their children Violence and Aggression By the age of 18, the average adolescent will have seen an estimated 200 000 acts of violence on television alone. Much of the violence on television and in movies is presented in a sanitized and glamorized fashion, and in children's programming it often is presented as humorous.More than 1 0% of 10- to 14-year-olds saw 40 of the most violent movies in 2003. Both music videos and rap music have become increasingly violent. Interactive media can encourage antisocial beliefs and behavior in children and adolescents, particularly because violence in new media has been found to be prevalent as well. A recent analysis of video games revealed that more than half of all games contain violence, including ;90% rated as appropriate for children aged 10 years and older.Health professionals worry most about first-person shooter video games. In the aftermath of the West Paducah, KY school shooting, it was discovered that the shooter had never fired a real gun in his life before that day, yet his marksmanship was both accurate and lethal. Researchers believe that repeated exposure to mediated violence can lead to anxiety and fear, acceptance of violence as an appropriate means of solving conflict, and desensitization, with resulting increases in aggression and decreases in altruism. In particular, the portrayal of justifiable violence that is common in American media—â€Å"good guys versus bad guys†Ã¢â‚¬â€places children at risk because it is so powerfully reinforcing. The relationship between media violence and real-life aggression is nearly as strong as the impact of cigarette smoking on lung cancer not everyone who smokes will get lung cancer, and not everyone who views media violence will become aggressive themselves. However, the connection is significant. The most problematic forms of media violence include attractive and unpunished perpetrators, no harm to victims, realism, and humor. SexResearchers investigating the impact of exposure to sexual content in media on adolescent sexual beliefs and early sexual initiation have found modest but significant associations, particularly in the realm of pornography. In a national sample of 1500 10- to 17-year-olds, nearly half of the Internet users had been exposed to on-line pornography in the prev ious year. In a sample of middle-school youth, exposure to sexually explicit (X-rated) content predicted perpetration of sexual harassment (for males), more permissive sexual norms, having oral sex, and engaging in sexual intercourse while in high school.Longitudinal studies now exist that have linked heavy exposure to sexual content in mainstream media with more rapid progression of sexual activity, earlier coital behavior, greater risk for and unplanned pregnancy, and sexually transmitted disease. One explanation for this relationship may lie in the role of the media as a â€Å"superpeer† that gives adolescent audiences a consistent message that sex is normative and risk free. In addition, media play an important role in providing sexual information to adolescents in the United States and in shaping their beliefs about how males and females behave in romantic relationships.Television shows geared toward teenagers actually have more sexual content than adult-oriented shows, yet there is little mention of the need for contraception or for responsibility. Virtually every Western country makes birth control available to adolescents, including allowing birth control advertisements in the media, but the major US television networks balk at airing ads for contraception. This flies in the face of the fact that a substantial body of evidence shows that giving teenagers’ access to condoms does not lead to earlier sexual activity.Parents and child advocates often express concern over children connecting with strangers on-line. Although there have been disturbing cases of Internet sexual predatory activity by adults on children, most recent studies of Internet safety have suggested that sexual solicitation of minors is more likely to occur by other minors. Social networking sites such as MySpace and Facebook enable adolescents to present themselves publicly, sometimes in very sexually suggestive ways; however, adult on-line predators are not using social n etworking sites to find or entice their victims.One national survey of â€Å"sexing† with cell phones, conducted with 13- to 19-year-olds, revealed that 20% had sent and 48% had received sexual messages. However, social networking sites can also be used prosocially for safer-sex campaigns, for example. Substance Use In the United States, more than $22 billion is spent marketing and advertising drugs ($13 billion on tobacco, $5 billion on alcohol, and $4 billion on prescription drugs), and many research studies have shown that it has a significant impact on adolescent use.Children and teenagers can also see considerable alcohol and drug content in on-line videos. Recent studies of social networking sites have found that substance abuse is referenced in 40% of the profiles. Portrayals of tobacco are also prevalent in the movies: ? 70% of movies made in the United States today contains smoking, and smoking is rarely associated with negative health outcomes. Longitudinal prospect ive studies have revealed that exposure to movie smoking at baseline (grades 5–8) predicts smoking initiation 1 to 8 years later.Experimental research has helped illuminate why exposure to movie characters' smoking is associated with smoking initiation: viewers who identify with the storyline and the characters are more likely to increase their intention to smoke. Obesity and Eating Disorders Numerous American and international longitudinal studies (one of them as long as 26 years in duration) have shown that media use is contributing to the current epidemic of obesity worldwide. However, the mechanism for why heavy television-viewing, in particular, is predictive of children's weight status is unclear. Food marketing may be 1 culprit.Children and teenagers see 4400–7600 ads per year for junk food and fast food on television alone. Randomized, controlled experiments have provided evidence that exposure to junk food advertising has an impact on children's food beliefs a nd preferences. The Internet now presents a new concern. As the Kaiser Foundation noted, â€Å"There is a vast amount of food related content online, with the potential to significantly expand and deepen children's exposure to food marketing messages. Apart from the influence of advertising, eating while viewing may lead to greater food consumption.College-aged students showed significantly greater consumption of food when subjects were watching television versus listening to classical music. The investigators hypothesized that satiety cues are suppressed in viewing conditions. Although the evidence that television-viewing displaces physical activity is equivocal, researchers are now examining whether heavy media use, particularly at nighttime, displaces sleep. Children who do not get enough sleep are more likely to engage in sedentary behaviors (such as television-viewing) and less likely to engage in physical activity.The media play a crucial role in the formation of body self-im age and may be responsible for creating unrealistic expectations and body dissatisfaction. Females who are regular readers of fashion and beauty magazines in early adolescence are more likely to suffer from a distorted body image during their teenaged years. A natural field experiment in Fiji revealed that the prevalence of eating disorders increased dramatically after the introduction of American television programs, which show excessively thin female lead characters.On the Internet, there are now ;100 proanorexia Web sites that not only encourage disordered eating but offer specific advice on purging, severely restricting caloric intake, and exercising excessively. School Performance and Learning Problems The possibility of a connection between television-viewing and ADD or other learning disabilities is currently an issue of great controversy. An initial study in 2004 revealed an association between daily hours of television-viewing at the ages of 1 to 2 years and subsequent atte ntional problems at the age of 7.However, a more recent study in which 59 children with ADD and 106 comparison children were examined actually revealed that the latter had more impairment in their cognitive processes after viewing television than the former. At least 4 studies have shown an impact on academic performance, especially if there is a television set in the child's or teenager's bedroom. Other Health Effects Heavy television-viewing has also been associated with hypercholesterolemia, hypertension, an increased prevalence of asthma, sleep disorders, mood disorders, psychological distress, and depression.These were largely correlational studies and, therefore, did not necessarily show cause and effect. Prosocial Effects Despite the negative effects listed above, the media can be powerfully prosocial and educational. Children and teenagers can learn antiviolence attitudes, empathy, tolerance toward people of other races and ethnicities, and respect for their elders. Video ga mes can be beneficial as well, including improving compliance with chemotherapy regimens in adolescents with cancer.Important and useful public messages can be successfully embedded into primetime television shows that are popular with adolescents. In an episode of the television program Friends, for example, Rachel tells her boyfriend Ross that she is pregnant although they had used a condom. A national telephone survey conducted with Friends viewers after the episode aired found that adolescents learned that condoms are not fool-proof and were more likely to discuss contraception with their parents.Similarly, a recent episode of Gray's Anatomy was effective in teaching viewers about HIV and pregnancy. Research into the impact of digital media on relationship formation and maintenance has revealed that on-line communication and on-line self-disclosure can stimulate adolescents' social connectedness and, thereby, their well-being. However, the benefits of socializing on-line are not equal for every child or adolescent. The positive Internet effect holds only when adolescents predominantly talk with their existing friends.Communication technologies that are most often used to communicate with strangers (eg, chat in a public chat room) or more solitary forms of Internet use (such as surfing the Web) have negative effects on social connectedness. TRADITIONAL MEDIA AND NEW MEDIA Children and adolescents spend more time with media than they do in any other activity except for sleeping—an average of ;7 hours/day. Children's bedrooms are replete with media technology: by 2005, two thirds had a television set, one half had a VCR or DVD player or video-game console, and nearly one third had Internet access or a computer.Media impact is increased significantly with the presence of a bedroom television: viewing increases 1 to 2 hours/day, risk of overweight increases by 31%, and the likelihood of smoking doubles. When a television is in the bedroom, parents are le ss able to monitor viewing habits , children participate in fewer activities such as reading and hobbies, and sleep is shortened Field Observation: Focus group: One of the aims of my research paper was to understand what children feel about the way they are affected by the Digital media. To do this i used one of our qualitative methods – focus group.A focus group is a method that is used by researchers to find out what people’s opinions and views are. During a focus group the researcher(s) will ask questions to stimulate discussion within the group, while taking note of what people are saying about particular issues. The focus group were conducted in Notre dame college-lwaize in total, 10 young people (5 males and 5 females) took part, who were all aged between 9 – 12year. Question asked during the focus group: * Do Digital media take a lot of your time? * Do you feel lost when you are not connected? Do you go online to check for new updates? * Do you feel you a lways have to go online to learn/view information? * Do you forget to eat when you are connected? * Do you use online social networking to retrieve any type of information? * Does spending time on social networking affects on your grades in a negative way? * Do you think you can stop yourself from always connecting online? * Are you unable to continue your day without checking for updates of news / friends online? * Has social networking sites made you become depressed? Do you enter sexual websites? * Do you talk with stranger people online? Analysis: After the focus groups were done, the information was analyzed and i was able to put together the information to have a basic result. I can say that each person had his/her own view, the information was not possible to evaluate and conduct on a percentage scale. The focus group study it showed that the males spend more time on social networking sites then men. They believe they do spend more time online which allows them to play ad ent er many kind of websites.All participants believe online social networking is time consuming and has its negatives. Some of the negatives given about online social networking. Some positives were: it has allowed a number of people to be curious to want to know more information, to learn more, to be able to communicate with people in different countries and be entertained. Solution and recommendation: Parents should limit total screen time for children older than 2 years to no more than 1 to 2 hours/day, and avoid screen time for children younger than 2 years.Also keep children's bedrooms free of screen media; and co-view media with their children and discuss the content.. Parents also need to avoid exposing young children to PG-13– and R-rated movies, given the prevalence of violent and sexual content in higher-rated film sand the new evidence that movie scenes that depict drinking alcohol and smoking may be very influential in teenagers' decisions to use alcohol and tobacco. In addition, parents can be mindful of their own media practices, because studies have shown that the strongest predictor of children's heavy media use is parents' heavy media use.Parental efforts to interpret, elaborate, and provide supplemental information on topics introduced by television have been found to be successful in countering negative or harmful content. In a recent study on exposure to sexual media content, adolescents who report that they discuss the content of what they see on television are less likely to engage in risky sexual activity. Moreover, Schools have not kept pace with modern media, especially in violence prevention, drug prevention, and sex education programs.With the amount of sexual suggestiveness currently displayed on television and in movies, schools no longer have any excuse for not providing comprehensive school-based sex education programs for children and adolescents, including full discussions of contraception and discussions of how sex and sex uality are portrayed in the media. Similarly, drug education programs must progress beyond scare tactics to incorporate principles of media education, teaching young people how to deconstruct alcohol and tobacco ads and, therefore, become more resilient.Conclusion: During the past 50 years, thousands of research studies have revealed that the media can be a powerful teacher of children and adolescents and have a profound impact on their health. To date, too little has been done by parents, health care practitioners, schools, the entertainment industry, or the government to protect children and adolescents from harmful media effects and to maximize the powerfully prosocial aspects of modern media. More research is needed, but sufficient data exist to warrant both concern and increased action.